Indochino - Fashion Brand
Indochino is a Fashion Brand that specialises in Luxury made-to-measure clothing. They are a Canadian based company, offering bespoke suit tailoring. The brand allows you to customise the style, fabrics and linings. There are showrooms all across Canada and the US where you can go to get fitted and pick your fabrics. I have worked on various print and digital projects over the years but mainly specialise in building the online presence, through email design, and social media.
Monthly Campaign Edits
Grouping the new collection into monthly drops meant that we could shoot the edits in a unique way to showcase the fabric and the season. I created colour pallets for each by analysing the fabrics, the set team all helped bring this vision to life. Each set design was unique, I captured BTS & directed staff & model interviews on set, this gave added an extra layer of storytelling. Final deliverables were to design a webpage to highlight the collection, videos for social and email design.
Website Landing Pages for the monthly edits
Email Design Hero Image Blocks
Paid Social Designs
Organic Social Content to support the monthly edits
Common Thread Newsletter
Common Thread is an internal employee monthly newsletter. I created the look and feel as a sub-brand of Indochino. Keeping the typeface, a few key brand colours and a similar minimalist print style. After creating a few varieties of editorial layouts, I uploaded them to Canva so that the different teams can all add the content efficiently.
SS25 Editorial Campaign, Cabo: Mexico
I was part of the editorial set team on this shoot. Working in sync with the photographer I had 3 minutes after every look to work with the models to create mid funnel content. I was capturing how the fabric moved and details that made it unique. I interviewed staff and the models on set to enhance storytelling from the shoot.
Fathers Day Campaign
Seeing this campaign through from beginning to end was so rewarding. I worked with Gerald and Jessee to help tell their stories of fatherhood. The photos are shot in locations that they regularly visit. They styled and accessorized their Indochino suits themselves, despite having a shot list I wanted these photos to be as natural as possible so we also went with the flow. After culling and editing the photos, I then built out four emails in Bloomreach and filmed and edited a video per person for social media.
Art Direction and photography of the shoot
Email Design Header Blocks
Script, audio & video for organic social videos
Educational Organic Social Carousel Posts
SS23 Editorial Photoshoot Colour-Grading
Below is a before and after of colour grading the editorial videography from the SS23 campaign clips. The video footage was shot in 4K so it could be slowed down to capture the detail of how the collection moves.
OOH Resorts World, Las Vegas Sphere Video
Partnerships with Resorts World include the huge external video display and various inside displays, including the sphere below. This was the most challenging video project to date but so rewarding to get the screens to line up in sync.
Let's work together!
I’d love to learn more about your project and see how I can help bring your vision to life.