Intrepid Travel is a small group tour operator company. Tours are led by local tour leaders, often use public transport and stay at locally owned accommodation.

The aim of this project in Costa Rica was to capture compelling footage for mid-funnel advertising – helping to answer key traveller questions and spotlight what makes Intrepid Travel unique. Deliverables were to capture and edit photos and videos from their signature Costa Rica trip. There were various interviews taking place to speak to the key traveller questions which I edited together for paid social ads. This targeted travellers in the planning phase of their trip. They have performed exceptionally well, Intrepid have seen a 22% increase in CTR compared to our BAU ads.