Indochino - Fashion Brand
Indochino is a Fashion Brand that specialises in Luxury made-to-measure clothing. They are a Canadian based company, offering bespoke suit tailoring. The brand allows you to customise the style, fabrics and linings. There are showrooms all across Canada and the US where you can go to get fitted and pick your fabrics. I have worked on various print and digital projects over there years but mainly specialise in building the online presence, through email design, and social media.
Christmas Gift Card Campaign
Every year a new campaign gets designed for festive gift cards. We use this as an email module and for paid social ads across all social media platforms to generate interest of new and returning customers.
Monthly Campaign Edits
Grouping the new collection into monthly drops meant that we could shoot the edits in a unique way to showcase the fabric and the season. Starting by selecting the monthly fabrics and colour pallets, the photographers and stylists all helped bring this vision to life. Each set design was unique and capturing BTS and staff interviews gave a great insight into the process. Deliverables were a webpage to highlight the news images, favourite piece of the collection videos for social and email design.
Common Thread Newsletter
Common Thread is an internal employee monthly newsletter. I created the look and feel as a sub-brand of Indochino. Keeping the typeface, a few key brand colours and a similar minimalist print style. After creating a few varieties of editorial layouts, I uploaded them to Canva so that the different teams can all add the content efficiently.
Luxury Wedding Campaign
To promote wedding season, we wanted to show how various pieces can be mixed and matched to create a fully customizable look. I designed the typography to have a bold, eye catching presence. The images used are from the FW23 collection, taken in the Scottish highlands. This campaign got promoted on our email lists and across paid social channels.
Long Weekend Sale Campaign
A static hero image is often used for the daily email cadence. However, it’s effective to do AB split tests regularly to test new email designs and layouts. This example below tested a static image versus a GIF for a weekend sale. With a predominantly male email recipient list, the opens and click through’s were similar. The GIF interestingly generated more revenue. The data collected is super interesting and helps to know what the customer finds more appealing.
Social Content Filming & Editing
SS23 Editorial Photoshoot Colour-Grading
Below is a before and after of colour grading the editorial videography from the SS23 campaign clips. The video footage was shot in 4K so it could be slowed down to capture the detail of how the collection moves.
Let's work together!
I’d love to learn more about your project and see how I can help bring your vision to life.